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How We Drive Growth
The core systems that power activation, retention, and expansion.

Straight-Line Onboarding
Remove friction from Day 1 with tooltips, checklists, and copy that guide users to their first “Aha!” moment faster.

Behavioral Insights
Blend product analytics with user interviews to uncover friction points, motivations, and hidden drop-offs.

Activation Experiments
A/B test nudges, progress bars, and usage triggers to turn free signups into engaged, active users.

Retention Loops
Habit-building strategies using cues, lifecycle messaging, and rewards to keep users coming back.
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Product-Qualified Leads (PQLs)
Define signals that separate casual users from upgrade-ready accounts, so sales only focuses where it matters.

Expansion & Monetization
Identify upsell/cross-sell moments, run pricing experiments, and scale revenue from your existing base.
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