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From Aha! to Scale
Lessons and tactics for onboarding, retention, and expansion in the PLG era.


Why Time-to-Value (TTV) is the North Star for SaaS Growth
Time-to-Value (TTV) is the guiding metric that aligns activation, retention, and growth. SaaS companies often chase metrics like MRR, CAC, or NPS. But in Product-Led Growth (PLG), the most powerful leading indicator isn’t a financial number — it’s Time-to-Value (TTV) . TTV is the clock that starts ticking the moment a user signs up. The longer it takes them to experience meaningful value, the higher your churn risk. The faster they get there, the faster your growth compounds.
Fahad Shah
5 days ago5 min read
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How to Define and Track Product Qualified Leads (PQLs) in SaaS
PQLs stand apart from MQLs and SQLs because they’re based on product usage signals. In Product-Led Growth (PLG), the most valuable leads...
Fahad Shah
Sep 304 min read
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Activation vs Retention: Which SaaS Growth Metric Matters Most?
Activation and retention are the two pillars of Product-Led Growth — but their importance shifts with stage. Product-Led Growth (PLG) is...
Fahad Shah
Sep 234 min read
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The Real Cost of Bad SaaS Onboarding Mistakes — And How to Fix It
Most users never make it past onboarding. Fix the cracks in your funnel before your growth leaks away. SaaS companies spend enormous time...
Fahad Shah
Sep 226 min read
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