From Aha! to Scale

Time-to-Value (TTV) is the guiding metric that aligns activation, retention, and growth. SaaS companies often chase metrics like MRR, CAC, or NPS. But in Product-Led Growth (PLG), the most powerful leading indicator isn’t a financial number — it’s Time-to-Value (TTV) . TTV is the clock that starts ticking the moment a user signs up. The longer it takes them to experience meaningful value, the higher your churn risk. The faster they get there, the faster your growth compounds.

PQLs stand apart from MQLs and SQLs because they’re based on product usage signals. In Product-Led Growth (PLG), the most valuable leads...

Activation and retention are the two pillars of Product-Led Growth — but their importance shifts with stage. Product-Led Growth (PLG) is...

Most users never make it past onboarding. Fix the cracks in your funnel before your growth leaks away. SaaS companies spend enormous time...